BookClub: They ask you answer by Marcus Sheridan
Learn how “They Ask, You Answer” has become the standard for Digital Sales and Marketing buy-in for thousands of organisations.
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet.
Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house.
This book shows you how to structure an effective content strategy using the same proven principles that have revolutionised marketing for all types of businesses, across industries.
Roger Eddowes
Business Godparent
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A big warm welcome to Anna and Tracey!
Please give a warm welcome to two new members of the Essendon Accounts & Tax team.
Continue reading…It keeps on coming, doesn’t it?
Rising inflation, rising interest rates and an apparent lack of skilled labour just after we lick our wounds from Covid.
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Making Tax Digital
Since 1st April 2022, all VAT registered businesses are required to follow the Making Tax Digital rules whereby they keep digital records and use software to submit their VAT return.
Continue reading…Jake Stubbs on The Red Sofa
Jake gives his top tips on how to manage and understand your accounts better
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75 Years of Inflation – what can we learn?
We’ve all received a few wake-up calls in the last few months, and being reminded of any mix of the points below has been one of the greatest benefits of this whole Covid experience.
Continue reading…Standing out: how to find and own your position in your marketplace
Standing out from the competition isn’t just an issue for businesses in a crowded marketplace. If you’re competing in the same areas as your competitors, you may be facing an uphill struggle, wasting money on badly targeted marketing and missing out on an open position that is yours for the taking.
In some sectors not much will have been so different over the last 2 years, food needed to be delivered to grocery stores, bins needed to be emptied, laundry needed to be washed. Maybe, those strict ‘cleaning stations’ have been brushed aside now that the virus
has subsided.