It keeps on coming, doesn’t it?
Rising inflation, rising interest rates and an apparent lack of skilled labour just after we lick our wounds from Covid.
Small business owners are resilient, but we need to support each other, hence why The Business Godparents exist. As we head into a difficult winter, let’s keep our boat stable, put the stabilisers out and get the pilot onboard if necessary. I do hope there are some titbits you can take away from this issue of the BGP, and if you need that support, do reach out.
Read more from this issue...
BookClub: They ask you answer by Marcus Sheridan
Learn how “They Ask, You Answer” has become the standard for Digital Sales and Marketing buy-in for thousands of organisations.Continue reading…
Jake Stubbs on The Red Sofa
Jake gives his top tips on how to manage and understand your accounts betterContinue reading…
Standing out: how to find and own your position in your marketplace
Standing out from the competition isn’t just an issue for businesses in a crowded marketplace. If you’re competing in the same areas as your competitors, you may be facing an uphill struggle, wasting money on badly targeted marketing and missing out on an open position that is yours for the taking.
In some sectors not much will have been so different over the last 2 years, food needed to be delivered to grocery stores, bins needed to be emptied, laundry needed to be washed. Maybe, those strict ‘cleaning stations’ have been brushed aside now that the virus