From the Business Godparent
BE BRAVE AND ADAPT
Welcome to the 13th edition of the BGP and Happy New Year! As my New Year message I am going to pinch the slogan from the Financial Times (“FT”) campaign “Let’s not go back to a past that wasn’t working anyway!” I am going to use it in a slightly different context to the economics talked about by the FT, and encourage business owners to be brave and adapt. This could be from simply changing a process and investing in new equipment to diversifying into a new product or service. Or what about looking at your carbon footprint and doing something about it. Doing nothing in 2022 is not an option in my opinion so be brave and go for it!