BookClub: They ask you answer by Marcus Sheridan
Learn how “They Ask, You Answer” has become the standard for Digital Sales and Marketing buy-in for thousands of organisations.
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet.
Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house.
This book shows you how to structure an effective content strategy using the same proven principles that have revolutionised marketing for all types of businesses, across industries.
Roger Eddowes
Business Godparent